This Brandbook shows you the full spectrum of Christina Fürst's positioning and strategy work for Gübelin as well as the new visual identity of the brand which was developed in the course of a few weeks in the spring/summer 2015. The book introduces you to
This extra-ordinary celebration of the life and work of Eduard Josef Gübelin tells the story of the pioneer of coloured gemstones. He visited them in their natural habitat at times when traveling was less than convenient and oftentimes meant risking your life. Driven by the thirst
Conclusion and launch of the Digital Strategy of SEO, Social Media, Newslettertools
Special challenges Seamless integration of e-commerce platform with website high end visual generation of all products (special shooting) multichannel strategy implementation
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Special challenges of this project: mirum est notare quam littera gothica quam
Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Special challenges of this project: mirum est notare quam littera gothica quam
New development of the Gübelin Visual Identity: Jewelery, jewelery, design and watch retail, precious stone laboratory and academy, boutiques, headquarters. Shooting with external photographers. Development of the following CI/CD areas in accordance with the new umbrella brand strategy: accent colors, logovariants, claim and closing images for
This Jewellery and Watches product catalog features a complete list of jewellery pieces of some of the old and new brand assortment of the Gübelin Jewellery brand. Special challenges of this project: Compiling a complete overview of jewellery pieces Generating/Shooting the visuals Defining the appropriate structure