This Brandbook shows you the full spectrum of Christina Fürst's positioning and strategy work for Gübelin as well as the new visual identity of the brand which was developed in the course of a few weeks in the spring/summer 2015. The book introduces you to
This extra-ordinary celebration of the life and work of Eduard Josef Gübelin tells the story of the pioneer of coloured gemstones. He visited them in their natural habitat at times when traveling was less than convenient and oftentimes meant risking your life. Driven by the thirst
Development of the first Brand Book for the brand «Roger Dubuis». (Timing Summer 2010: Roger Dubuis had just been acquired by the Richemont Group SA from Portuguese founder Carlos Diaz a year ago.) Special challenges of this project: Portray the brand with its new positioning «The Incredible
This movement catalogue was the first compilation of all of Roger Dubuis’ movements ever developed. Special challenges of this project were the following: Correct compilation of product/movement information Lack of visuals and lack of visual identity Lack of clear brand identity Number of stakeholders impacting decision making
Short version of the brand book «The incredible world of Roger Dubuis». Special challenge of this project: Portray the brand in «light» without losing impact and attractiveness
This sales manual incorporates the important information of the Roger Dubuis watches and movements, their handling, care and after sales repair details. The manual gives key information to the boutiques and sales agents in the regions. Special challenges of this manual were the following creating useful
Manuals with all movements and in all «Roger Dubuis» brand languages. The manuals are part of the packaging as a sort of «instruction manual» for the new brand owners. Special challenges in this project were the following: To find an appropriate solution to show the movements and
This Jewellery and Watches product catalog features a complete list of jewellery pieces of some of the old and new brand assortment of the Gübelin Jewellery brand. Special challenges of this project: Compiling a complete overview of jewellery pieces Generating/Shooting the visuals Defining the appropriate structure