Watch Movement Catalogue

This movement catalogue was the first compilation of all of Roger Dubuis’ movements ever developed.   Special challenges of this project were the following: Correct compilation of product/movement information Lack of visuals and lack of visual identity Lack of clear brand identity Number of stakeholders impacting decision making

Product Sales Manual

This sales manual incorporates the important information of the Roger Dubuis watches and movements, their handling, care and after sales repair details. The manual gives key information to the boutiques and sales agents in the regions.   Special challenges of this manual were the following creating useful

Advertising Campaign

Development of the Roger Dubuis Advertising Campaign including the development of a new visual brand identity, shooting of movements and watches (as part of the new positioning).   Special challenges in this project were the following: Manouvering the highly political landscape between old and new CEO Difficult