Development of the first Brand Book for the brand «Roger Dubuis». (Timing Summer 2010: Roger Dubuis had just been acquired by the Richemont Group SA from Portuguese founder Carlos Diaz a year ago.)
Special challenges of this project:
- Portray the brand with its new positioning «The Incredible World of Roger Dubuis»
- Develop new visual identity: Create an impactful brand visualization which portrays the stunning movements, the brand’s watch making expertise together with the extroverted Roger Dubuis design.
- Rework the verbal identity to symbolize the masculine bold spirit of the DNA.
- Choice of paper, material, and printing techniques for different sections of the brand book and for the design of the cover
Brand Strategy, Creative, Design, Publishing, Roger Dubuis