Development of the first Brand Book for the brand «Roger Dubuis». (Timing Summer 2010: Roger Dubuis had just been acquired by the Richemont Group SA from Portuguese founder Carlos Diaz a year ago.)

Special challenges of this project:

• Portray the brand with its new positioning «The Incredible World of Roger Dubuis»
• Develop new visual identity: Create an impactful brand visualization which portrays the stunning movements, the brand’s watch making expertise together with the extroverted Roger Dubuis design.
• Rework the verbal identity to symbolize the masculine bold spirit of the DNA.
• Choice of paper, material, and printing techniques for different sections of the brand book and for the design of the cover