Ms. Fürst grew up in Germany, received a high school diploma in the United States, a Matura in Switzerland, and studied at the Ecole Supérieure de Commerce in Lyon/France. She earned her MBA, with a specialization in Marketing, at the University of St. Gallen, Switzerland. She masters German, English and French fluently.
The combination of her seventeen years industry experience, her international network, and her digital marketing expertise make up Christina’s capacity to deliver inspiring brand and employer brand concepts to her clients.
strategic and digital transformation
Stanford University, USA – Marketing Strategy
Hochschule St.Gallen, Switzerland – lic.oec. / MBA
EM Lyon Business School, France – International Master’s Degree
As Head of Marketing of Swiss luxury retailer Gübelin she successfully led a major marketing strategy transformation effort and positioned Gübelin as a pioneer in the identification of colored gemstones. For Roger Dubuis at Richemont Christina developed the advertising, publishing and digital plans and deployed them globally to all regions. She was responsible for developing and controlling the worldwide communication department’s budget and coordinating it with the different regions. Her efforts significantly strengthened brand image and increased product attractiveness and sell-off. Previous roles included executive positions at Beiersdorf/LaPrairie, l’Oréal, and Procter&Gamble.
Recently, Christina Fürst has accepted a position in the board of directors of the consulting company BE Strategic which is specialized in the creation of digital brand strategies across luxury, lifestyle and consumer goods industry as well as IT and Pharma for start-ups, medium and large-sized international organizations who seek to position or reposition themselves.
A highly effective marketing change agent, Christina has extensive experience at the intersection of marketing strategy and operations in the luxury and consumer goods industry – managing complex, large-scale strategy development transformation processes at global and medium sized as well as start-up organizations and working across cultures, continents and industries to achieve measurable results. Her strengths lie in the development of strategies to enable bringing people together throughout an organization and to reach agreement on a desired future state, develop a plan to implement the change, deliver measurable outcomes and position firms as leaders in their industries.
Finally, Christina is known for combining an analytical, future-oriented mindset with a strong entrepreneurial spirit who champions the digital marketing arena as an essential marketing tool. She is a strong believer in the clear positioning of brands and offering a superior brand experience to the consumer by combining off- and online media channels.
For companies interested in providing more in-depth thought leadership, Christina can help prepare tailored papers and other shorter publications, either as author or co-author.