Christina Fürst has gained international reputation as a driver of large-scale marketing strategy development projects and successfully implementing transformation processes at multinational and medium sized organizations active in the field of consumer goods and luxury/lifestyle.


Ms. Fürst grew up in Germany, received a high school diploma in the United States, a Matura in Switzerland, and studied at the Ecole Supérieure de Commerce in Lyon/France. She earned her MBA, with a specialization in Marketing, at the University of St. Gallen, Switzerland. She masters German, English and French fluently.

The combination of her seventeen years industry experience, her international network, and her digital marketing expertise make up Christina’s capacity to deliver inspiring brand and employer brand concepts to her clients.


February 1973


Zürich, Switzerland


strategic and digital transformation


Stanford University, USA – Marketing Strategy


Hochschule St.Gallen, Switzerland – lic.oec. / MBA


EM Lyon Business School, France – International Master’s Degree


Career Highlights

As Head of Marketing of Swiss luxury retailer Gübelin she successfully led a major marketing strategy transformation effort and positioned Gübelin as a pioneer in the identification of colored gemstones. For Roger Dubuis at Richemont Christina developed the advertising, publishing and digital plans and deployed them globally to all regions.  She was responsible for developing and controlling the worldwide communication department’s budget and coordinating it with the different regions. Her efforts significantly strengthened brand image and increased product attractiveness and sell-off. Previous roles included executive positions at Beiersdorf/LaPrairie, l’Oréal, and Procter&Gamble.

Recently, Christina Fürst has accepted a position in the board of directors of the consulting company BE Strategic which is specialized in the creation of digital brand strategies across luxury, lifestyle and consumer goods industry as well as IT and Pharma for start-ups, medium and large-sized international organizations who seek to position or reposition themselves.

What she can bring to your organization

A highly effective marketing change agent, Christina has extensive experience at the intersection of marketing strategy and operations in the luxury and consumer goods industry – managing complex, large-scale strategy development transformation processes at global and medium sized as well as start-up organizations and working across cultures, continents and industries to achieve measurable results. Her strengths lie in the development of strategies to enable bringing people together throughout an organization and to reach agreement on a desired future state, develop a plan to implement the change, deliver measurable outcomes and position firms as leaders in their industries.

Finally, Christina is known for combining an analytical, future-oriented mindset with a strong entrepreneurial spirit who champions the digital marketing arena as an essential marketing tool. She is a strong believer in the clear positioning of brands and offering a superior brand experience to the consumer by combining off- and online media channels.


Brand Brochure

In Brand / Brand Strategy / Creative / Design / Publishing / Roger Dubuis

Press Folder

In Brand Strategy / Creative / Marketing / Press Kit / Product Strategy / Roger Dubuis

Collaborate with Christina

Digital Inbound Consultant

Brand Strategy Workshops


Corporate Q&A Sessions, Global Industry Events

Tailored Blog Content

For companies interested in providing more in-depth thought leadership, Christina can help prepare tailored papers and other shorter publications, either as author or co-author.

Overview of brands Christina Fürst has worked with over the past 17 years