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Profile
Deep experience in complex, technically demanding, or premium markets.
I work where growth strategy, brand value and execution meet.
My profile combines executive operating responsibility, international market expansion and sector credibility in healthcare, advanced materials, industrial technology, premium consumer goods and luxury.
The common thread: complex propositions that need strategic clarity, commercial relevance, stakeholder trust and disciplined execution.
Deep operating knowledge across B2B, B2B2C and D2C models.
Family-business repositioning during generational transition — with leadership roles at Gübelin and PB Swiss Tools, and as an external advisor to Heyde AG.
Operating relevance
Four dimensions of value.
Relevant where growth, positioning, stakeholder trust and execution need to work together.
01
Executive leadership
COO and executive management responsibility across marketing, international sales, HR and finance interfaces, with board and CEO-level exposure.
02
International growth
Go-to-market work across Europe, North America and Asia, including Canada entry, Japan structure, US growth, partner networks and omnichannel activation.
03
Stakeholder trust
Positioning and communication in healthcare, advanced materials, industrial B2B, premium consumer and luxury markets where credibility drives choice.
04
Execution
From strategy to action: launches, CRM, e-commerce, performance marketing, partner activation and change delivery.
Expertise in action
From insight to impact.
Research, live experiences and digital communication—from concept to implementation.
Research
Market Research & Customer Insights
I design and lead qualitative and quantitative research, including concept tests and focus groups. I translate findings into clear recommendations for positioning, communication and go-to-market decisions.
P&G · Philip Morris · Rademacher · NEMIS
Scope & experience
From the research question and study design to implementation, analysis and recommendations.
Experience at P&G and Philip Morris, and through BE Strategic for Rademacher. NEMIS work includes the design of concept validation.
Live experiences
International Events & Trade Shows
I conceive and deliver international B2B and B2C events and exhibition programmes, connecting brand strategy, visitor experience and commercial objectives—from the initial concept to on-site implementation and follow-up.
Livinguard · PB Swiss Tools · NEMIS
Scope & experience
Experience includes a Berlin event for Livinguard and redesigned trade-show concepts for Livinguard Technologies and PB Swiss Tools.
For NEMIS, I develop event concepts, live demonstrations and activation plans. The focus is a coherent experience before, during and after the event.
Digital experience
Customer-Centric Websites
I develop compelling website concepts and lead their implementation around the customer journey. Positioning, structure, design, content and calls to action guide visitors from first interest to enquiry or purchase.
BE Strategic · Gübelin · Outdoorchef
Scope & experience
Experience spans corporate websites, relaunches, lead generation and e-commerce—connecting customer needs with clear content and an intuitive user experience.
At Outdoorchef, I was responsible for eight international D2C webshops on Shopify.
Content
LinkedIn Strategy & Content
I develop LinkedIn strategies and translate them into editorial plans, posts and ongoing publishing. Clear themes, a distinctive voice and performance review help make expertise visible to relevant audiences.
PB Swiss Tools · BE Strategic
Scope & experience
From the editorial concept and copywriting to content coordination, publication and evaluation.
The approach connects company positioning with consistent, relevant communication rather than isolated posts.
Sector relevance
Sector depth.
Healthcare & Consumer Health
Trust, evidence and customer relevance
Healthcare brings together trust, evidence and access. My work connects consumer insight, patient/customer centricity and growth in regulated environments.
- MAS Managed Health Care with Health Care Marketing, HTA, Health Systems & Policy and Health Economics.
- Advisory work for Curaden, Possover International Medical Center and HSE.
- Relevant for consumer health, medtech-adjacent, hospital-related, prevention and patient-engagement environments.
Advanced Materials & Sustainability
Complex technology made commercially relevant
Advanced materials need a narrative investors, partners and customers can understand. My focus: positioning, executive communication and B2B market relevance.
- Technology platform narrative and executive communications.
- Strategic partnerships and B2B market development.
- Translation of scientific and sustainability-driven innovation into stakeholder-ready messaging.
Industrial Technology & B2B
International commercial execution
Industrial technology requires precision in both product and market execution. My scope: marketing, international sales, market expansion and omnichannel transformation.
- North America, Europe and Asia market development.
- Omnichannel transformation, CRM and international campaigns.
- Commercial work across the US, Canada, Japan, China and DACH.
Premium Consumer & Luxury
Desirability with commercial discipline
Premium and luxury require desirability, discipline and trust. My background includes Gübelin, Roger Dubuis, Juvena, La Prairie, L'Oréal and Outdoorchef.
- International luxury brand repositioning and digital transformation.
- Premium retail, CRM, SEO, social media and omnichannel communication.
- Classical FMCG and beauty foundation from P&G and L'Oréal environments.
Executive trajectory
Selected roles. Clear scope.
Managing Partner & Executive Advisor
I advise CEOs and leadership teams on growth strategy, positioning, go-to-market, digital transformation and commercial activation across healthcare, technology and B2B/B2B2C markets.
- Strategic work with NEMIS Technologies: positioning, brand architecture, strategic messaging, go-to-market, marketing roadmap and international activation.
- Translate complex offerings — including food-safety technology, diagnostics and digital platforms — into clear propositions for customers, partners and decision-makers.
- Selected clients include NEMIS Technologies, Curaden, Possover International Medical Center and HSE.
Global Head of Strategic Growth & Marketing
Led global positioning and strategic communications for an advanced materials technology company at the intersection of healthcare, sustainability and performance innovation.
- Executive communications and strategic-partnership narrative.
- B2B market development across international markets.
- Technology, sustainability and performance messaging for senior stakeholders.
COO · Member of Executive Management · Marketing & International Sales
Executive responsibility for marketing, international sales and international market development, with additional responsibility across organizational functions.
- Go-to-market and expansion across the US, Canada, Japan, China and DACH.
- Omnichannel and digital transformation, CRM and global launch initiatives.
- Market-share expansion, brand visibility, agency consolidation and international stakeholder management.
Head of Marketing · Member of Executive Management
Led commercial repositioning and digital business development for a premium consumer brand across European markets.
- Managed eight international D2C webshops on Shopify and the strategic transition from specialist retail heritage toward stronger direct online business.
- Built and ran performance marketing, CRM-enabled lead generation and digital campaigns.
- Worked across pricing, distribution, trade marketing, events, sales, innovation and supply chain.
Senior Vice President Business Development Europe
Led European business development and sales operations, building strategic partner networks, distribution alliances and scalable go-to-market structures.
Head of Corporate Marketing · Member of Executive Management
Led international luxury brand repositioning, digital transformation and integrated communication for the Gübelin family brand.
- Brand architecture, CRM, SEO, social media and omnichannel communication.
- Brandbook, retail communication, e-commerce strategy and private-client engagement.
Marketing & Sales Leadership Roles
Built a classical marketing foundation in FMCG, beauty, premium and luxury environments, including Pampers, Garnier, Juvena and Roger Dubuis.
- Consumer insight, positioning, launches, communication and market expansion.
- Premium and luxury experience across beauty, skincare, watches and jewellery.
Portfolio
Selected work.
01
FOOD SAFETY · STRATEGIC POSITIONING
NEMIS Technologies
Strategic positioning, brand architecture, go-to-market and global activation for a food-safety platform spanning rapid onsite testing, data intelligence and capability building.
Company website↗02
INDUSTRIAL B2B · INTERNATIONAL GROWTH
PB Swiss Tools
International growth, omnichannel transformation, CRM, market entry and product-launch activation across North America, Europe and Asia.
Company website↗03
ADVANCED MATERIALS · B2B
Livinguard Technologies
Global positioning, executive communication and technology storytelling for advanced materials at the intersection of health, sustainability and performance.
Company website↗04
PREMIUM CONSUMER · D2C
Outdoorchef
Commercial repositioning and D2C growth across eight international Shopify webshops, balancing specialist retail heritage with online expansion and performance marketing.
Company website↗05
LUXURY · BRAND TRANSFORMATION
Gübelin
Luxury brand repositioning, brand architecture, visual identity, digital strategy, website relaunch and e-commerce strategy around the 'Deeply Inspired' platform.
View portfolio project↗06
HAUTE HORLOGERIE · GLOBAL BRAND
Roger Dubuis
Brand platform, visual and verbal identity, international sales communication, campaign work and product storytelling for a contemporary Haute Horlogerie maison.
View portfolio project↗07
HEALTHCARE · PATIENT / CUSTOMER CENTRICITY
Curaden · Possover · HSE
Positioning, digital transformation and customer/patient engagement for oral health, medical innovation and life-science technology environments.
Company website↗08
FAMILY BUSINESS · GENERATIONAL TRANSITION
Heyde AG
Two repositioning phases and strategic communication support for a Swiss family business through generational handover, balancing continuity, renewal and stakeholder trust.
Company website↗09
FMCG · BEAUTY · PREMIUM
Juvena · Garnier · Pampers · La Prairie
Brand strategy, product and packaging development, launches, POS activation and consumer marketing across global FMCG, beauty and premium skincare brands.
View portfolio project↗Companies & brands
Companies & brands.
Executive roles, consulting mandates and brand leadership across industries.
Selected evidence
Evidence from the work.
International growth
Market expansion across North America, Europe and Asia, including Canada market entry, Japan structure and double-digit US growth.
Commercial resilience
Protected US market continuity during tariff disruption through proactive inventory and commercial planning.
Digital performance
Built B2B content performance with up to 25,000 impressions, more than 13,000 clicks and a 38% engagement rate on LinkedIn.
Operating efficiency
Consolidated an international agency landscape from four partners to two, improving quality, speed and cost efficiency.
Education & credentials
Business, healthcare and international foundation.
Business
University of St. Gallen
Master’s Degree in Business Administration / Lic. oec. HSG.
Healthcare
ZHAW School of Management and Law
Master Managed Health Care, including Health Care Marketing, HTA, Health Systems & Policy and Health Economics.
International
Lyceum Alpinum Zuoz · Northfield Mount Hermon
Swiss/German Matura and Abitur, plus US High School Diploma.
Further education
Stanford University
Marketing Strategy.
Languages: German native, English fluent, French fluent.
Contact
For executive search, investor conversations and selected advisory mandates.
Based in Switzerland. International perspective across Europe, North America and Asia.
Let’s turn a fresh perspective into shared progress.
Christina Fürst
BE Strategic Fürst
Consulting Services
A direct conversation. A clear next step.