Advertising Campaign

Development of the Roger Dubuis Advertising Campaign including the development of a new visual brand identity, shooting of movements and watches (as part of the new positioning).


Special challenges in this project were the following:

  • Manouvering the highly political landscape between old and new CEO
  • Difficult shooting conditions
  • Executing a brand communication as «intermediate solution» knowing that it will not help the brand to differenciate itself in the Richmond brand universe

Roger Dubuis


Advertising, Brand, Brand Strategy, Creative, Design, Roger Dubuis