Manuals with all movements and in all «Roger Dubuis» brand languages. The manuals are part of the packaging as a sort of «instruction manual» for the new brand owners.
Special challenges in this project were the following:
- To find an appropriate solution to show the movements and their functioning in an attractive and comprehensible layout.
- Portray all languages without incurring the cost of having to print 20 different versions (For the first time in the horological universe Christina introduced the idea of the «fanned out» language versions)
- Make sure instructions are digitalized
Creative, Digital, Product Strategy, Publishing, Roger Dubuis