This sales manual incorporates the important information of the Roger Dubuis watches and movements, their handling, care and after sales repair details. The manual gives key information to the boutiques and sales agents in the regions.
Special challenges of this manual were the following
- creating useful and attractive brand material under limited budget constraints
- finding the perfect balance between functional information and inspiring brand content
- making sure all departments, including after sales service, sales, and product development are deeply involved in the development of the content
- making sure the same manual is available digitally (development of an e-book)
Brand, Design, Product Strategy, Publishing, Roger Dubuis