Corporate Identity Development

New development of the Gübelin Visual Identity: Jewelery, jewelery, design and watch retail, precious stone laboratory and academy, boutiques, headquarters.


  • Shooting with external photographers.
  • Development of the following CI/CD areas in accordance with the new umbrella brand strategy: accent colors, logovariants, claim and closing images for all areas of competence of the brand
  • regions: Europe/US/ Asia
  • Application in letterhead, compliment and invitation cards
  • Verbal identity of the brand in German, English, French And Chinese



Brand Strategy, Corporate Identity, Gübelin, Verbal Identity, Visual Identity


Brand Strategy