Watch Movement Catalogue

This movement catalogue was the first compilation of all of Roger Dubuis’ movements ever developed.   Special challenges of this project were the following: Correct compilation of product/movement information Lack of visuals and lack of visual identity Lack of clear brand identity Number of stakeholders impacting decision making

Advertising Campaign

Development of the Roger Dubuis Advertising Campaign including the development of a new visual brand identity, shooting of movements and watches (as part of the new positioning).   Special challenges in this project were the following: Manouvering the highly political landscape between old and new CEO Difficult

Juvena Brand Packaging

As part of a new brand expression Juvena had mandated Christina Fürst to completely revise their primary and secondary packaging solution, and revamp their assortment. The brand repositioning included a change of formula on the entire line-up.   Special challenges of this project: Develop appropriate product concepts for