This Brandbook shows you the full spectrum of Christina Fürst's positioning and strategy work for Gübelin as well as the new visual identity of the brand which was developed in the course of a few weeks in the spring/summer 2015. The book introduces you to
Development of the first Brand Book for the brand «Roger Dubuis». (Timing Summer 2010: Roger Dubuis had just been acquired by the Richemont Group SA from Portuguese founder Carlos Diaz a year ago.) Special challenges of this project: Portray the brand with its new positioning «The Incredible
This movement catalogue was the first compilation of all of Roger Dubuis’ movements ever developed. Special challenges of this project were the following: Correct compilation of product/movement information Lack of visuals and lack of visual identity Lack of clear brand identity Number of stakeholders impacting decision making
Short version of the brand book «The incredible world of Roger Dubuis». Special challenge of this project: Portray the brand in «light» without losing impact and attractiveness
This sales manual incorporates the important information of the Roger Dubuis watches and movements, their handling, care and after sales repair details. The manual gives key information to the boutiques and sales agents in the regions. Special challenges of this manual were the following creating useful
Development of the Roger Dubuis Advertising Campaign including the development of a new visual brand identity, shooting of movements and watches (as part of the new positioning). Special challenges in this project were the following: Manouvering the highly political landscape between old and new CEO Difficult
As part of a new brand expression Juvena had mandated Christina Fürst to completely revise their primary and secondary packaging solution, and revamp their assortment. The brand repositioning included a change of formula on the entire line-up. Special challenges of this project: Develop appropriate product concepts for